Zero to proven.
Then better.
Angelina+28% conversion
−35% support calls
+19% D30 retention
5M new users
10 yearsConsumer, B2B, AI
[See the work]I test product ideas in working prototypes, built with AI tools and put in front of real users. Teams find out what works before engineering time is spent.
Selected work
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[001]
Forward
AI decision assistant
~30% less decision friction~35% clearer next steps
View case
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[002]
Nutrition
Biomarker-based nutrition
5 success metrics, labelled by confidence1 tap from a recommendation to action
View case
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[003]
b2b.top
AI proptech platform
Minutes, not hours, to build a client deck41 investors surveyed, 7 interviewed
View case
Profile
Hi, I’m Angelina.
Senior AI-native
product designer
About
I design for the moment someone has to decide, buy or come back.
From research and 0→1 strategy to design systems engineers can build from.
Works on
In numbers
product design
retention
conversion
Experience
Litcom
AI products, many in regulated industries.
B2B Top
End-to-end UX for a multi-role platform.
Planty
0→1 app with AI disease scanning.
PIK Group
Redesigns that moved conversion and retention.
Good design shows up
in what people do next.
How I work
[001]
Understand
Interviews, analytics and the product itself, sorted into a ranked list of real user problems.
[002]
Decide
Every idea gets a score. The strongest gets designed, with its success metric set upfront.
[003]
Prove
Prototypes come with tracking built in, so every test ends with numbers.
[004]
Improve
The data from each round shapes the next, so the product gets better.